Kia to Attract Younger Buyers Next Year


In order no to compete each other, Genesis, Hyundai, and Kia is about to change its brand image. Kia is said to be a sporty brand so that it can attract young buyers, meanwhile Hyundai moves up to be an elegant brand and Genesis will be a luxury brand to against BMW and Mercedes-Benz. The most interesting in this case is Kia. What will Kia offer to us next year?


Rumor said that to create a sporty image, Kia plans to enter a new segment next year. The South Korean carmaker might enter sport segment for the first time after showing us plenty of sport concepts at various international auto shows. According to Carscoops, the sport car is dubbed CK internally and will fight with Audi A5 and BMW 4-Series after being launched in mid-2017.


The sport car is reported to have various engines, such as 2.0 liter, 2.2 liter, and 3.0 liter gasoline. Probably there will be diesel options and Pro GT as a hotter version. There’s no information about the platform whether it will be based-on a Kia sporty concept or will be made from the scratch. The Kia CK maybe will be based-on GT Concept that is dubbed as a 4-door sport coupe or Novo Concept which made its debut at 2015 Seoul Motor Show.


After releasing CK, I wanna see Kia to target Audi TT. Because Kia GT4 Stinger and Kee are good concepts. And I think it need to be a base for the next sport car from the Tiger Nose brand.

Text: Andhika Pradityo

Photos: Kia



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